Principles of cookie processing

In order to improve the services provided to you, these websites use cookies. Cookies are small files that store information in your browser and are used to distinguish passing users on the website. However, the user’s identity cannot be identified based on this information. Cookies help, for example:

  • Ensure the proper functionality of our website, making it possible to complete the purchasing process with minimal difficulty.
  • Remember the login details of our customers, so they don’t have to enter them every time.
  • Determine which pages and features are most frequently used by visitors; based on this, we can best tailor our offerings to your requirements.
  • Help us determine which ads visitors view most frequently, so that they do not see the same ad constantly while browsing the site, or to avoid showing them ads for products they are not interested in.

Types of cookies we use:

Cookies used on our website can be divided into two basic types in terms of their duration. Short-term, so-called “session cookies,” which are temporary and remain stored in your browser only until you close the browser, and long-term, so-called “persistent cookies,” which remain stored on your device for much longer or until you manually remove them (the duration of cookies stored on your device depends on the settings of the cookie itself and your browser settings).

In terms of the function each cookie serves, cookies can be divided into:

  • Conversion cookies, which allow us to analyze the performance of various sales channels.
  • Tracking cookies, which, in combination with conversion cookies, help analyze the performance of various sales channels.
  • Remarketing cookies, which we use to personalize ad content and target it correctly.
  • Analytical cookies, which help us enhance the user experience of our website by understanding how users use it.
  • Essential cookies, which are important for the basic functionality of the website.

Some cookies may collect information that is subsequently used by third parties and which may directly support our advertising activities (so-called “third-party cookies”). For example, information about products purchased by visitors on our website may be displayed by an advertising agency so that we can better tailor the display of internet advertising banners on the web pages you view. However, you cannot be identified based on this data.

We use these cookies on this website:

  • Technical cookies of all kinds – Essential
  • AdWords – Tracking, Remarketing
  • Facebook – Tracking, Remarketing
  • Google Analytics – Analytical, Tracking
  • Sklik – Tracking, Remarketing
  • Heureka – Tracking, Conversion
  • Zboží – Tracking, Conversion

How to refuse the use of cookies

You can set the use of cookies using your internet browser. Most browsers automatically accept cookies by default. You can refuse cookies or set them to use only certain cookies using your web browser.

By using this website with this cookie processing, you agree.